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Day 3 - Chew on this

Repurposing

Here's a fact to chew on: removing chewing gum from pavements costs UK local authorities upwards of 400million every year. How can design help solve this problem?

Solution 1: Chew on This
Turning litter into a tool for community expression.

Solution 2: From Negative to Positive
Use the patterns created by chewing gum stains to encourage disposal.

Solution 3: Dot-to-Dot
Interactive, simple puzzles to encourage disposal.

I'm on an adventure - to explore the limits of design's ability to solve social problems, big and small. To do this I attempted to solve 50 problems in 50 days using design. I also spent time with 12 of Europe's top design firms.