Site of the Day
About this project
Occupy Design, London Designit, London

Design has the power to
connect empathically.

Luke Kelly, Reserch Assistant, Zoe Aegerter, UK Intern STBY, London
  • PS:
    Service design is still in its infancy. Currently, STBY work business to business. Do you think you will increasingly see governments using your services?
  • LK:

    Definitely. The potential is definitely there. If thereís one group that should be people-centered, its government. But its not, itís bureaucracy centered with the guise of being people-centered. Thereís a huge area of potential there, but design itself needs a narrative to convince people to invest in it. Design is still too intimidating.

  • PS:
    Where is design going to be in 10 years?
  • LK:

    I'd like to think it would be incredibly wide spread because I've seen example of that quote you used: that "everyone is a designer." I've seen people change from being completely cynical at the outset to true advocates during the course of a project.


    I think the impact of biology will be very important because designers are very close to the evolution of technology.

  • PS:
    What can design and designers do to solve social problems?
  • JB:

    If you are a designer, you canít work alone. Being a designer is about being curious, being connected, opening many doors and meeting people who are specialists in their fields.

    As a designer you are an idiot. But you have intuition. You know enough to ask questions - thatís all.

I'm on an adventure - to explore the limits of design's ability to solve social problems, big and small. To do this I attempted to solve 50 problems in 50 days using design. I also spent time with 12 of Europe's top design firms.