Design has the power to
connect empathically.
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PS:Service design is still in its infancy. Currently, STBY work business to business. Do you think you will increasingly see governments using your services?
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LK:
Definitely. The potential is definitely there. If there’s one group that should be people-centered, its government. But its not, it’s bureaucracy centered with the guise of being people-centered. There’s a huge area of potential there, but design itself needs a narrative to convince people to invest in it. Design is still too intimidating.
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PS:Where is design going to be in 10 years?
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LK:
I'd like to think it would be incredibly wide spread because I've seen example of that quote you used: that "everyone is a designer." I've seen people change from being completely cynical at the outset to true advocates during the course of a project.
ZA:I think the impact of biology will be very important because designers are very close to the evolution of technology.
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PS:What can design and designers do to solve social problems?
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JB:
If you are a designer, you can’t work alone. Being a designer is about being curious, being connected, opening many doors and meeting people who are specialists in their fields.
As a designer you are an idiot. But you have intuition. You know enough to ask questions - that’s all.