Site of the Day
About this project
Frog, Munich Experientia, Turin

Design has the power to
change reality.

André Stauffer, Creative Director Meta Design, Zurich
  • PS:
    Many designers want to change the world for the better. Does design do more harm than good?
  • AS:

    Designers tend to claim that they are responsible and want to make this world a better place. But in the every day, that’s not always true, even hardly true. However, that’s a very human dilemma. As a human being, you have your possibilities and your limitations.

    Each one of us has a very personal view on the world, on what is right and wrong. So I think its important for designers to remember that we work with perception. We communicate and shape things to achieve a certain perception. Design is always creating reality somehow.

  • PS:
    Design has radically changed in the last 30 years. What’s the next step?
  • AS:

    What makes designers extraordinary people is that they are used to solving problems. It doesn’t matter whether we are graphic designers, service designers or 3D designers because there is a common way of thinking behind all of them. ‘Design-thinking’ is going to be core to what we do in the future.

    In the very moment you are not focused on one particular aspect of design, you have the possibility to go into completely different areas and, instantly, you are able to think about problems such as ‘peace research’ or politics – whatever it might be.

    ‘Design-thinking’ is limitless. It makes sense within politics, economics and communication. Within any field you want. I don’t where this limit is where we shouldn’t cross. It’s not fixed. Some people can cross it, others can’t.

I'm on an adventure - to explore the limits of design's ability to solve social problems, big and small. To do this I attempted to solve 50 problems in 50 days using design. I also spent time with 12 of Europe's top design firms.