Site of the Day
About this project
STBY, Amsterdam FJORD, Berlin

Design has the power to
catapult change.

Steven Cook, Creative Director, Edenspiekermann, Berlin
  • PS:
    Where will design be in 10 years time? Will we continue to see design thinking being applied in scenarios where design was not conceivable 30 years ago?
  • SC:

    One part of me says I have no idea. But then I see how design is being used in third-world countries where small design problems are being solved and then you see that design really does change our lives.

    How far does design change us and influence? Is it large-scale change or incremental?

I'm on an adventure - to explore the limits of design's ability to solve social problems, big and small. To do this I attempted to solve 50 problems in 50 days using design. I also spent time with 12 of Europe's top design firms.