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Design has the power to
make things better.

Jim Dawton, Partner, Designit London
  • PS:
    What can design and designers do?
  • JD:

    Design for me is very simple: weíre the experts of desirability and usability. Thatís it, thatís the only thing we do.

    Designers are one component of a system. Design in and of itself cannot change the world, despite the Design Council telling us it will. Industry, government, policy, economics, these things will save the world.

    Design by itself can do nothing; itís very, very simple. If the Design Council wants to be the government then heaven help the rest of us. You need government, and it is the government that will change the world not the Design Council (who arenít actually even designers anyway).

I'm on an adventure - to explore the limits of design's ability to solve social problems, big and small. To do this I attempted to solve 50 problems in 50 days using design. I also spent time with 12 of Europe's top design firms.